Owner Spotlight: Q&A with Wed Society Alpharetta + Marietta + Roswell Owners, Melissa Armstrong and Chuck Coukos

With its blend of natural beauty, refined style, and vibrant community, the Alpharetta, Marietta, and Roswell area is a truly special place to celebrate love. That energy is exactly what inspired Melissa and Chuck, the new owners of Wed Society® Alpharetta + Marietta + Roswell, to step into this next chapter.

For Melissa, this region has long felt like home, from Woodstock to Piedmont Park and weekends in Blue Ridge. “I’m genuinely excited to be in an industry where design, lush florals, and thoughtful details all come together to celebrate a couple’s most memorable day,” she shares. With more than 26 years in corporate marketing for Fortune 500 brands, Melissa has built her career around branding, digital strategy, and storytelling. Now, she’s channeling that expertise into showcasing the area’s incredible wedding talent. “The stylish energy of Alpharetta, Marietta, and Roswell, combined with the creativity here, feels like the sweetest place to bring those skills to life.”

Originally from Boston, Chuck has fully embraced life here, where he enjoys football, the outdoors, and gathering with family and friends. “This region’s energy feels like home,” he says. As a serial entrepreneur, he has built and scaled businesses across multiple industries, always focused on smart growth and meaningful relationships. When he saw the depth of talent within the local wedding community, he knew Wed Society was the right fit. “It’s about building a tight-knit community of pros who grow stronger together.”

Together, Melissa and Chuck bring a powerful mix of marketing expertise and entrepreneurial drive. They were inspired by the magic of the local wedding world — its lush florals, thoughtful details, and unmatched professionals — and saw an opportunity to amplify those stories through Wed Society’s platforms. Looking ahead, they’re most excited about building genuine partnerships, elevating vendors, and connecting couples to the best this market has to offer. As Chuck puts it, “We’re fired up to showcase amazing work, supercharge growth, and connect members with the right couples.”

With shared vision and complementary strengths, Melissa and Chuck are poised to make Wed Society the go-to resource for couples across North Georgia, championing local talent and strengthening the wedding community every step of the way.